Would I invest a £20k ISA allowance in this FTSE 250 stock today?

It’s easy to get hung up on safer blue-chip shares at times like these. But we could be missing some cracking bargain FTSE 250 buys.

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If I could invest a full £20,000 Stocks and Shares ISA contribution limit in just one stock, which one might it be? Suppose I had to pick from the smaller companies in the FTSE 250 rather than the FTSE 100 giants.

I say smaller, but the one I have in mind has a market-cap of nearly £2.8bn. So it’s a long way from being a dodgy penny share, with all the risk that can entail.

So what is it? I’m talking about ITV (LSE: ITV), whose share price has fallen 60% in the past five years.

Should you invest £1,000 in ITV right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if ITV made the list?

See the 6 stocks

Created with Highcharts 11.4.3ITV PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.co.uk

No riches there?

That might not sound like the kind of performance that great riches are made of. But the fall has now put the forecast dividend at an attractive 7.2%.

Will we actually get that much? I don’t know, but the signs look pretty good to me. Earnings should fall in 2023. But analysts predict a return to growth next year.

We’re looking at a price-to-earnings (P/E) ratio of around 10.5. That looks good, but maybe not a screaming buy. But the earnings rise on the cards for 2024 would drop it to only about 8.4.

Looking better

And if that might not actually have me screaming, it at least has me murmuring loudly. Forecasts suggest the dividend will be steady next year too.

One slight downside is that the dividend won’t be very well covered by earnings. But cover is there, and it should rise as earnings grow.

ITV is the kind of company that has decent forward earnings visibility, which boosts my confidence in the cash. And, incidentally, I think good visibility can be an especially good thing to look for when inflation is high.

Modest debt

I don’t like to see high debt during tough economic times, but ITV looks to be doing well enough on that front. At the end of 2022, net debt stood at £623m.

That shouldn’t trouble a company valued at £2.8bn too much. And its net debt to adjusted EBITDA leverage came in at only 0.8 times, which looks fine to me. Analysts expect debt to fall this year and next too.

So we have a company on a decent valuation, paying healthy dividends, and with solid forecasts. And I think it’s one of the top in its business. So what could possibly go wrong?

A big risk

Well, plonking down a full £20k in one go on a single stock could be asking for trouble. So diversification is a must for me.

And then ITV faces its own risks. For one thing, its earnings and share price have been very volatile over the years. If I’d bought in 2015, for example, I’d be nursing a big loss now.

Oh, and there’s been a bit of a celeb crisis as well, which puts some pressure on the company’s management.

But if I was given £20,000 and had to put it all into a FTSE 250 stock, I just might go for ITV right now.

Pound coins for sale — 31 pence?

This seems ridiculous, but we almost never see shares looking this cheap. Yet this Share Advisor pick has a price/book ratio of 0.31. In plain English, this means that investors effectively get in on a business that holds £1 of assets for every 31p they invest!

Of course, this is the stock market where money is always at risk — these valuations can change and there are no guarantees. But some risks are a LOT more interesting than others, and at The Motley Fool we believe this company is amongst them.

What’s more, it currently boasts a stellar dividend yield of around 10%, and right now it’s possible for investors to jump aboard at near-historic lows. Want to get the name for yourself?

See the full investment case

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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